Fitt App Press Kit

A new way to discover health and fitness

With a growing network of local contributors, city-specific guides, and the new location-based app, we’re building an all-in-one platform for living a healthy lifestyle.

Use the Fitt app to watch and read stories, find healthy restaurants and workout spots nearby, plan your next outdoor adventure, sign up for events, and more.

Launch Details

Why we made this

Everyone wants to be healthy, but we don’t always know where to look. From bars and burgers to pizza joints and live performances, there’s no shortage of local guides. But if you wanted to grab a green juice, find a fitness studio, or sign up an outdoor yoga class, the list of resources is pretty limited. So, we created Fitt, a new way to discover health and fitness in your city.

Look, we love hitting happy hour as much as anyone else. But we also love breaking a sweat and eating healthy-ish too. That’s why the Fitt app is equal parts good time and good for you. We have the rundown on the newest fitness studios and healthiest eats in your city. Plus, we know all the best run routes, hiking trails, and bike paths in town. And we promise to make sure you know when there’s a 5k, beer and yoga class, or free fitness meet-up going down.

We’re here to make being healthy easier and a whole lot more fun. Download the Fitt app now to see what we’re all about.

Our Team

Based in Pittsburgh’s Lawrenceville neighborhood, our 16-person crew includes talented content creators, marketers, designers, and engineers, joined by hundreds of local contributors, creators, and influencers in the cities we cover. Together, we’re working hard to create the all-in-one platform for living a healthy lifestyle.

For over a year, we’ve been building Fitt’s media network. In that time, we’ve gone from one to 25+ cities, reaching millions of people searching for healthy business and activities. We also grew our client roster and capabilities through Fitt Labs — our in-house content studio connecting brands to health-minded millennials.

Despite that progress, our north star has always been building a resourceful, all-in-one platform for discovering health and fitness on a local level. With the launch of the Fitt app in Pittsburgh and San Francisco, the Fitt team has taken a huge step towards realizing that goal. We’re excited to make this announcement but are even more stoked to get even more cities onto the Fitt platform, connecting people to healthy businesses and activities everywhere.


All of the images and videos below are also available on Dropbox.